How to Build a Good Looking Brand on a Budget Part 2

 

Want to read Part 1? Check it out here

Below are details and step by step actions you can take to build your brand completely for free using Canva or another design software like Illustrator.

I’ve also included at the bottom links to MANY helpful design articles and sites to assist you in furthering your education of your brand.

Option 3: DIY in Canva

I’ve written about Canva quite a bit (because it’s seriously my favorite) and while you can do everything in Canva for free, it is going to be the most time consuming of the 3 options I’ve provided. If you are on a budget of $0 or just have an idea you want to develop further but not invest in, then here are some steps you can take.

If you are just trying to get something up and going for the short term then Canva will likely be sufficient. However, if your business grows or you own an E-Commerce store and want to brand your products or packaging, you’re going to want something more advanced.

Continue reading “How to Build a Good Looking Brand on a Budget Part 2”

How to Build a Good Looking Brand on a Budget

Disclosure: Please note that some of the links below are affiliate links. At no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

Let’s Build a Brand

Chances are you already know how important it is to have a brand identity for your business and if you are just starting out you are likely on a bit of a budget. The reality is, if you have more time than money right now, then there is a way to build your brand without paying top dollar.

I have nothing against paying good money to a professional for branding, but not every business needs the same level of brand attention. You may have even noticed businesses going through a “re-branding” phase. This is perfectly normal! They likely started out doing what they could on a budget and as they grew so did their brand and therefore their brand management.

What I’m trying to say it’s okay to start small and build up and there are a lot of different ways that you can do that in today’s “everyone can start a business” climate.

So, if you have more time than money to spend, then keep reading for my top tips and suggestions!

 

Phase 1: Create a private Pinterest Board

If you don’t have a clear direction of where you want to take your brand (or even if you do) I suggest creating a private Pinterest board. Think of it as your mood board or board of inspiration.

Spend some time going through Pinterest and pinning everything that you like, keeping your brand in mind. (Yes, that recipe looks nice, but if it doesn’t relate to your brand than it can wait.) You can pin everything from colors, fonts, textures, general feelings, etc.

Continue reading “How to Build a Good Looking Brand on a Budget”

Essential Tools for Online Business Owners

As an online business owner, I’ve come to rely on quite a few tools and softwares to help me do my job most efficiently. Some of these tools I’ve already written a post about, but I wanted to share some others that have become integral to my daily productivity.

Here is my list of essential tools for any online business owner :

Note: this is not an exhaustive list of all online tools you could use for your business. These are just the tools that I’ve found I use almost everyday working online.

Google Drive

It’s important for any business owner to be able to access important documents quickly but also have them stored in a safe place. Saving larger items in Google Drive like pictures, logos, videos, etc also helps keep your computer from running out of space.

Google Sheets/Docs

Another Google product I use frequently are their Sheets & Docs. If you’re not familiar they are similar to Microsoft Word and Excel. I also have microsoft office installed on my laptop but I find that I frequently defer to use sheets & docs. They can be easily shared with others who can also update them in real time which saves the hassle of sending documents back and forth for editing.

Everything Google

Gmail, Google Calendar, Google search, you name it I probably use it. All of my email addresses are through google including my custom domain email address which uses G-Suite.

Trello

This is my online business organizer/brainstorm holder/life keeper. I absolutely love Trello for keeping track of my to-dos, wants, and needs for each week. Check out my previous post on Why I Love Trello for more details.

Dropbox

Very similar to Google Drive, but I find myself using Dropbox with most of my clients. It’s an easy way to share photos, branding information, marketing emails, etc. It’s free to use and they’ve added a new feature called “Paper” which works similarly to Google Docs.

Continue reading “Essential Tools for Online Business Owners”

Tool Tip: Canva Color Palette Generator

Ever have a picture that you loved and wished you could replicate the color palette? Well, Canva has got you covered. While there are a lot of good color palette generators out there (Material Palette, Paletton, Adobe Color Wheel and Color Palettes just to name a few) Canva is the only one, that I know of, that allows you to upload your own photo and have a palette generated for you with the associated hex codes and everything.

How it Works:

  1. Go to https://www.canva.com/color-palette/
  2. Upload or drag and drop you image
  3. Wait a few seconds for it to load…
  4. Voila! Your color palette is your oyster!

Now from this point there isn’t a way to download the palette so if you like it you’ll want to take a screenshot of the page for future reference. Or if you like all but one of the colors, for example, you could put it in to one of the generators mentioned above and trade out that color for one that is still complementary, but that you like better.

Continue reading “Tool Tip: Canva Color Palette Generator”

Why I’m Loving Dubsado as My New CRM System

I’ve been using Dubsado for a couple of months now and I’m absolutely loving it! I also have a client who uses the system so between the two of us I’ve been able to test out a lot of the features, although I’m sure I’m still not using it to its fullest capabilities. Below are some of my top reasons why I’m loving my new CRM system so far and why I would recommend it to any business.

 

1) Automated Workflows

Want that email sent after the client signs their contract? Check.

Want your recurring invoices and reminder emails to be sent on time every time? Check.

Have a long complicated on-boarding series that is eating up all of your time? Dubsado has got you covered.

Continue reading “Why I’m Loving Dubsado as My New CRM System”